About this opportunity
Opportunity Overview
Concourse, an early-stage AI startup, is hiring a Head of Marketing to define and lead the full marketing strategy for the company. This role will involve creating content, analyzing markets, and automating campaigns at scale using cutting-edge AI tools. The company sells AI-powered software to state and local governments, aiming to improve public services by replacing legacy systems. The Head of Marketing will have a direct impact on driving revenue and shaping how government agencies discover Concourse's solutions. Concourse is led by a repeat founder with a successful exit, and this role offers a ground-floor opportunity to join the company and build the marketing function from scratch. The company is building an AI-native team, where every member is empowered to use AI tools to automate their work. The team has a hub in Flatiron, NYC, and supports remote roles where it fits the position. The ideal candidate will have experience in B2B marketing, preferably with government or enterprise customers, and a proven track record of building and scaling marketing functions at early-stage startups. They will be responsible for defining and executing the full marketing strategy, building and leading the marketing team, and creating compelling narratives and content that resonate with state and local government decision-makers.
Responsibilities
- Define and execute the full marketing strategy for Concourse, including brand, content, demand gen, and market positioning
- Build and lead the marketing function from scratch, hiring and managing the team as it grows
- Create compelling narratives and content that resonate with state and local government decision-makers
- Build and optimize demand generation campaigns across multiple channels to drive qualified pipeline
- Leverage AI tools to automate and scale marketing efforts
- Partner with the founder, sales, and product teams to align messaging, positioning, and go-to-market strategy
Benefits
- Remote-friendly work arrangement
- Opportunity to work with a fast-growing AI startup
- Ability to use cutting-edge AI tools to automate marketing efforts
- Chance to build and lead a marketing team from scratch
- Collaborative work environment with a hub in Flatiron, NYC
Requirements & Qualifications
- 6+ years of experience in B2B marketing, ideally with government or enterprise customers
- Proven track record of building and scaling marketing functions at early-stage startups
- Strong strategic thinking paired with hands-on execution
- High agency and comfort with ambiguity in an early-stage environment
- Enthusiasm for AI and experience using tools like Claude to automate work
- Excellent communication and storytelling skills
- Ability to work remotely and travel as needed for client meetings, conferences, and team offsites in NYC
How to Apply
- Review the job description and requirements to ensure a good fit.
- Prepare a resume and cover letter that highlight relevant experience and skills.
- Click the Apply button below to submit your application.
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