About this opportunity
Opportunity Overview
The Content Marketing Manager is a job position at Planned Parenthood of Greater New York. This role creates and executes digital content to advance the organization's mission, brand, advocacy, and fundraising goals. The ideal candidate is a creative storyteller and digital content strategist who produces compelling content across various platforms. The Content Marketing Manager will work with colleagues to develop and execute engaging content that inspires action, builds trust, and deepens engagement in support of sexual and reproductive health care, education, and rights. This role requires a highly creative content creator who thrives in fast-paced digital environments and has a passion for social media, video storytelling, and audience engagement. The organization is looking for someone who can bring a strong understanding of platform trends, content performance, and digital culture, pairing creativity with data-informed decision-making to create content that expands reach, strengthens community, and advances the organization's mission.
Responsibilities
- Oversees digital components of the communications and marketing plan
- Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns
- Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling
- Identifies and elevates compelling patient, community, supporter, and organizational stories
- Monitors social media conversations, cultural moments, platform trends, and emerging best practices
- Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications
- Supports the development and execution of integrated marketing and advocacy campaigns
- Creates written and visual content for email marketing campaigns
- Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms
Requirements & Qualifications
- Proficiency in video editing using video-specific software or in-app tools
- Experience working in reproductive/sexual health care, social justice, or mission-driven environments
- Excellent communication skills
- Ability to travel to health centers and events across the affiliate’s areas
- Creative eye for graphic design and developing content across a variety of channels and platforms
- Proficiency in Microsoft Office suite, social media platforms, and social media management systems like Sprout Social
- Self-directed with ability to work collaboratively and independently in a remote setting
How to Apply
- Review the job description and requirements to ensure you are a good fit for the role.
- Prepare your application materials, including your resume and cover letter.
- Click the Apply button below to submit your application.
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