Digital Media Specialist

Posted July 19, 2026

About this opportunity

Opportunity Overview

The Animal Legal Defense Fund is hiring a Digital Media Specialist. This role involves publishing content on the organization's website, maintaining image and video assets, and performing daily website maintenance. The ideal candidate will have a background in communications, marketing, or a related field, and experience with digital communications and production. The Digital Media Specialist will work on a variety of tasks, including updating webpages, selecting and editing photos, and monitoring website performance. They will also be responsible for supporting integration with CRM and analytics platforms, and providing insight and advice to team members on content quality and usability. The organization is looking for someone who is highly organized, able to manage multiple projects, and has a demonstrated interest in digital technology. A background in animal protection and a commitment to the mission of the Animal Legal Defense Fund is preferred.

Responsibilities

Publish diverse legal and advocacy-driven content on the ALDF website
Update webpages on a rolling basis with information supplied by program departments
Maintain and organize image and video assets in the digital media library
Select, crop, and size photos for the website
Serve as a final check before publishing, coordinating edits as needed
Perform daily maintenance, monitoring, and quality assurance of the website
Support integration with CRM and analytics platforms
Support eventual new website build
Monitor and analyze website performance and report on website metrics
Provide insight and advice in team collaborations on content quality and usability
Stay up to date on industry trends, technological developments, SEO, and UX strategies
Generate monthly performance reports
Create and implement strategies to recruit a wide demographic of supporters
Conduct audience targeting, retargeting, and A/B testing
Develop ad copy, creative briefs, and campaign recommendations
Measure success of every digital advertising campaign
Manage and optimize the organization’s Google Grant
Collaborate with development, events, and program departments to support direct marketing campaigns
Manage and code advertising expenses to corresponding restricted grants
Create Intranet posts as assigned

Benefits

Starting annual salary of $71,509 for most geographic locations
Starting pay of $75,273 for candidates located within 25 miles of Washington D.C., Cotati, CA, and Los Angeles
Starting pay of $79,036 for candidates located within 25 miles of New York City and San Francisco
Comprehensive health care, dental, life, and vision benefits (100% employer paid)
Flexible Spending Account (FSA) and Dependent Care Account (DCA) available

Requirements & Qualifications

Bachelor’s degree in communications, marketing, or a related field
Minimum of 3 years of digital communications and production experience
Experience with CMS platforms, including WordPress and Drupal
Proficiency in HTML
Experience with paid digital advertising campaigns
Knowledge of SEO best practices
Experience with data analytics platforms such as Google Analytics and Tag Manager
Demonstrated ability to maintain attention to detail
Highly organized, with the ability to manage multiple projects and priorities
Able to work effectively in a fast-paced, multi-tasking, collaborative team environment
Must be goal-oriented, self-motivated, creative, highly-flexible, and adaptable to change
Demonstrated interest and passion for digital technology
Background in animal protection and demonstrated commitment to the mission of the Animal Legal Defense Fund preferred
Ability to travel periodically for staff meetings and retreats

How to Apply

Review the job description and requirements to ensure you are a good fit for the role.
Prepare your application materials, including your resume and cover letter.
Click the Apply button below to submit your application.

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