Email + SMS Marketing Strategist

Posted July 19, 2026

About this opportunity

Opportunity Overview

Bebonia, a curly hair extensions brand, is not offering a scholarship. Instead, they are hiring an Email + SMS Marketing Strategist to lead their owned marketing program. This role involves developing and executing email and SMS marketing strategies, creating campaigns, and analyzing performance data. The ideal candidate will have at least 4 years of experience in email, SMS, lifecycle, or retention marketing, preferably with a DTC, beauty, haircare, or wellness brand. The role is remote and reports to the Founder/CEO and Marketing Lead. Bebonia is a small, close-knit team of curly-haired women who believe in enhancing curly hair, not erasing it. The company has served over 75,000 customers and is looking for someone who can think like a marketer, understand the customer journey, and translate insights into campaigns. The Email + SMS Marketing Strategist will work closely with the marketing lead and team to shape the email and SMS calendar, strengthen lifecycle flows, and improve customer retention. They will also be responsible for creating customer journeys that educate, build trust, and encourage repeat purchases.

Responsibilities

Own Bebonia's email and SMS strategy across campaigns, flows, segmentation, and testing
Build and manage the email calendar with a balance of brand storytelling, education, product discovery, launches, promotions, and retention moments
Identify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime value
Use performance data, customer behavior, and business priorities to recommend what to send, who to send it to, and why
Develop thoughtful audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagement
Partner with the marketing lead and extended marketing team to turn product priorities, brand moments, and customer insights into strategic campaign concepts
Maintain, optimize, and expand Bebonia's core Klaviyo flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment-style journeys
Audit flow performance regularly and recommend improvements to copy, creative, timing, segmentation, and offers
Create customer journeys that educate, build trust, reduce purchase hesitation, and encourage repeat purchases
Help strengthen retention strategy by identifying opportunities for cross-sell, upsell, review generation, loyalty, and post-purchase education
Plan, write, design, and deploy email and SMS campaigns in Klaviyo
Write copy that matches the Bebonia voice — warm, expert, curl-literate, personal, and never corporate
Design polished, on-brand emails that feel premium, clear, and conversion-minded
Translate campaign strategy into strong subject lines, preview text, headlines, content blocks, CTAs, and visual direction
Collaborate with the social and marketing team on campaign rollouts, seasonal moments, product pushes, and launches
Maintain brand consistency across every email, SMS, and supporting visual touchpoint
A/B test subject lines, content angles, offers, send timing, CTAs, design layouts, and segmentation strategies
Monitor email and SMS performance, including revenue, conversion rate, click rate, open rate, deliverability, list growth, unsubscribe rate, and flow performance
Bring clear, data-backed insights to the team with recommendations for what to keep, change, or test next
Track list health and deliverability to ensure Bebonia's owned channels remain strong and sustainable
Connect performance reporting back to broader business goals, not just email metrics
Design email templates and campaign graphics as needed
Create stills, GIFs, and supporting graphics for paid campaigns
Support the marketing team with campaign creative that can extend across email, SMS, paid, and social
Ensure creative assets reflect Bebonia's premium, curl-literate positioning

Benefits

Remote work arrangement
Opportunity to work with a small, close-knit team of curly-haired women
Chance to develop and execute email and SMS marketing strategies for a DTC brand

Requirements & Qualifications

4+ years of email, SMS, lifecycle, or retention marketing experience, ideally with a DTC, beauty, haircare, or wellness brand
Strong strategic marketing instincts and the ability to connect customer behavior to campaign opportunities
Fluent in Klaviyo, including campaigns, flows, segmentation, A/B testing, reporting, and basic revenue attribution
Strong copywriting skills with the ability to write in a warm, elevated, customer-first brand voice
Design ability in Canva, Figma, Adobe Creative Suite, or similar tools
Ability to create simple GIFs and campaign graphics
A strong understanding of customer journeys, retention marketing, and lifecycle strategy
Comfortable interpreting email and revenue data and turning it into actionable recommendations
High attention to detail across copy, design, QA, links, segmentation, and deployment
Ability to work independently, move quickly, communicate proactively, and manage projects from strategy through execution
Experience with Shopify and DTC ecommerce platforms
Background in paid creative, including Meta or Google ad stills and GIFs, is a plus
Genuine interest in curly hair, beauty, or wellness is a bonus — but curiosity is required

How to Apply

Review the job description and requirements to ensure you are a good fit for the role.
Prepare your resume, cover letter, and any other supporting materials that demonstrate your experience and qualifications.
Click the Apply button below to submit your application.

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