Insights Lead Analyst

Posted July 20, 2026

About this opportunity

Opportunity Overview

The Insights Lead Analyst role at Tinuiti is a full-time position that offers a salary range of $105,000 to $125,000. This role is remote and based in the United States of America. Tinuiti is a full-funnel marketing agency that aims to eliminate waste and scale what works for its clients. As an Insights Lead Analyst, you will create and lead the analytics strategy for an account, turning client business objectives into clear measurement plans and actionable recommendations. The role is highly client-facing and requires strong analytical fluency, business judgment, and the ability to translate data into practical marketing decisions. You will work closely with media, client strategy, and analytics counterparts to ensure measurement outputs feed back into future planning and investment decisions. Tinuiti supports 100% remote work for this role and offers a range of benefits, including unlimited paid time off, healthcare, and retirement plans. The company also provides opportunities for growth and development, including on-demand learning and mentorship programs.

Responsibilities

Create and lead the analytics strategy for an account by learning the client’s business and understanding their media strategy
Anticipate and recommend the right measurement approaches to evaluate media effectiveness and support channel expansion decisions
Maintain a holistic understanding of client business objectives and marketing strategy
Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions
Use business intelligence tools, dashboards, and reporting environments to support insight generation and client storytelling
Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery
Stay current on new product capabilities, analytics technologies, and industry developments
Lead the development of analytical capabilities and solutions, such as segmentation, campaign evaluations, and custom reporting
Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations

Benefits

Unlimited paid time off and flexibility to take time off when needed
Medical, dental, vision, life, and disability insurance, with flex spending accounts
Retirement plan with a 4% match
Perks and wellness programs, including unlimited telemedicine and teletherapy, thankful giving, and equity
Parental leave with 100% pay for birthing parents and 12 weeks for partners
On-demand learning, mentorship program, and leadership and management development programs

Requirements & Qualifications

5-7 years of experience in marketing analytics roles, with a track record of working with clients and using analytics to support marketing decisions
Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals
Strong working skills in business intelligence platforms, such as Tableau, Power BI, or similar tools
Familiarity with structured data environments, such as Snowflake, Redshift, or similar cloud data tools
Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data
Strong understanding of statistics, testing, and analytical methods, with practical experience in R and/or Python preferred
Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations
Advanced Excel and PowerPoint skills, with the ability to manage time effectively across clients, stakeholders, and internal initiatives
Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams

How to Apply

Review the job description and requirements to ensure you are a good fit for the role.
Prepare your resume and cover letter, highlighting your experience and skills in marketing analytics.
Click the Apply button below to submit your application.

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