Product Marketing Manager

Posted July 23, 2026

About this opportunity

Opportunity Overview

AlixPartners is hiring a Product Marketing Manager to own and manage marketing programs around the firm's growing portfolio of technology products. This role combines a mix of in-person and remote working, following a traditional product development cadence. The Product Marketing Manager will translate complex capabilities into clear value narratives, building internal and external marketing programs. The firm has a hybrid work model, providing flexibility and supporting employees' work-life integration. The Product Marketing Manager will work hand-in-hand with the Product Manager and cross-functional stakeholders to turn feature releases into awareness moments and usage gaps into engagement campaigns. The role spans the full Platforms portfolio, with responsibility for raising awareness holistically across all products and initiatives. AlixPartners promotes an inclusive environment, valuing diversity of thoughts and experiences, and is committed to the perpetual enhancement of initiatives, policies, and practices. The firm offers a comprehensive benefits program, including health, vision, dental, disability, 401K, tuition reimbursement, identity theft protection, and mental wellness support. Employees will also receive a generous paid leave policy. The salary range for this role is between $120,000/year and $220,000/year, with eligibility for an annual discretionary bonus.

Responsibilities

Own and manage marketing programs around the firm's growing portfolio of technology products
Translate complex capabilities into clear value narratives, building internal and external marketing programs
Partner with Product Managers, industry and service lines, and the wider marketing team to define the market-facing identity of each product
Establish and maintain clear value propositions, positioning statements, and messaging frameworks
Lead the productization process, translating product capabilities into market-ready narratives
Brief and direct creative teams on product naming, visual identity, and brand standards
Drive the development of core go-to-market content, including digital assets and sales material
Create high-quality product content, including demos, feature walkthroughs, onboarding materials, and release announcements
Concept, brief, and direct agency/contractors to produce video content to a professional standard
Maintain and improve internal knowledge bases, wiki pages, and public-facing product pages
Build and execute internal marketing campaigns that drive product visibility, feature adoption, and top-of-mind awareness
Deliver live and recorded product demonstrations for internal stakeholders, new internal users, and leadership
Build relationships with key stakeholders across the firm, understanding their workflows, pain points, and communication preferences
Serve as the primary bridge between the Platforms product team and the central marketing function
Co-develop campaigns, align on messaging, and coordinate on external and firm-wide product promotions
Develop a structured awareness and adoption strategy for the Platforms portfolio
Build repeatable playbooks that can be applied across products and scaled as the portfolio grows
Gather insights from campaigns, demos, and stakeholder conversations, and bring them back to the Product Manager as actionable input
Build and maintain marketing automation workflows using Power Automate or similar tools
Define and track engagement metrics tied to awareness and adoption goals

Benefits

Comprehensive benefits program, including health, vision, dental, disability, 401K, tuition reimbursement, identity theft protection, and mental wellness support
Generous paid leave policy
Salary range: $120,000/year - $220,000/year
Eligibility for an annual discretionary bonus

Requirements & Qualifications

Minimum of 6 years of relevant Product Marketing or Product Management experience
Proven track record of building and executing internal or Enterprise B2B marketing campaigns with measurable results
Exceptional written and verbal communication skills in English
Ability to communicate complex product concepts clearly to both technical and non-technical audiences
Comfortable presenting and demoing products to diverse audiences, including senior leadership
Strong cross-functional collaboration skills, with experience working alongside Product and Engineering teams
Analytical mindset with experience defining and tracking KPIs for awareness and adoption programs
Demonstrated ability to build marketing strategies and repeatable playbooks in complex, multi-product environments
Intellectual curiosity and a commitment to ongoing personal and professional development
Experience building automation workflows using AI (Power Automate, Zapier, or equivalent tools) is a plus
Bachelor's degree in Marketing, Communications, Business, or a related field preferred
2+ years of experience in a professional services or consulting firm environment is a plus

How to Apply

Review the job description and requirements to ensure you are a good fit for the role.
Prepare your application materials, including your resume and cover letter.
Click the Apply button below to submit your application.

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