About this opportunity
Opportunity Overview
The Buying Manager role at SHEIN, a global online fashion and lifestyle retailer, is based in Los Angeles. This position involves leading product strategy and brand growth for SHEIN's premium womenswear sub-brand, Hauture. The ideal candidate will have strong fashion judgment, business acumen, and brand leadership experience. They will shape the brand's product direction and turn trend and sales insights into commercially successful product assortments. SHEIN is committed to making fashion accessible to all and promotes an on-demand production methodology. The company operates in the global fashion industry, with a focus on online retail. The role requires working closely with senior leadership and various teams, including visual, studio, and merchandising teams.
Responsibilities
- Define brand positioning, seasonal direction, and long-term product strategy in partnership with senior leadership.
- Lead assortment planning and product development for each launch, balancing trend relevance, brand consistency, and business goals.
- Manage development quotas and launch pacing to improve efficiency, reduce risk, and keep the brand responsive to emerging trends.
- Review product selections to ensure alignment with brand identity, quality standards, color strategy, and overall assortment needs.
- Analyze business performance, including CTR, CR, GMV, and category results, and adjust product and launch strategies accordingly.
- Partner with visual, studio, and merchandising teams to improve content performance and support stronger product storytelling.
- Mentor junior and mid-level buyers and establish clear processes and standards across the team.
- Manage supplier relationships and work closely with ODM partners to drive speed, quality, and cost efficiency.
- Monitor fashion trends, customer demand, and market shifts, especially in the North American womenswear market, to identify growth opportunities.
Requirements & Qualifications
- 8–10+ years of experience in womenswear buying, merchandising, or product management.
- At least 3 years of leadership experience in a senior or strategic role.
- Strong fashion instinct and a clear understanding of elevated womenswear product.
- Advanced Excel skills and strong analytical ability.
- Proven experience managing large, fast-moving product businesses in a high-growth environment.
- Strong communication and cross-functional collaboration skills.
How to Apply
- Review the job description and requirements to ensure you are a good fit for the role.
- Prepare your application materials, including your resume and cover letter.
- Click the Apply button below to submit your application.
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