パブリッシングプロデューサー（スタジオパブリッシング）｜Publishing Producer（Studio Publishing）

Posted July 22, 2026

About this opportunity

Opportunity Overview

Tencent is hiring a Publishing Producer for Studio Publishing to build strong trust relationships with studios by continuously providing clear and specific value. This role will serve as a strategic partner to studio leaders, providing practical advice, transparent communication, and connecting them to Tencent resources. The Publishing Producer will co-lead global publishing strategies and workflows with studios, systematically evaluating publishing readiness, GTM direction, and marketing approaches. The ideal candidate will have more than 12 years of experience in game publishing, GTM, or studio support, with a deep understanding of global publishing frameworks. They will be responsible for leading GTM planning, collaborating with the insights team, and reviewing and validating creative assets and dissemination strategies. The Publishing Producer will also drive integration between marketing, content, community, PR, commercial, platform, and other teams within the studio and Tencent resources. The role requires strong analytical skills, excellent cross-functional alignment abilities, clear communication skills, and the ability to influence without authority. The candidate should be collaborative, flexible, proactive, and balanced between strategy and execution.

Responsibilities

Build strong trust relationships with studios by continuously providing clear and specific value
Serve as a strategic partner to studio leaders, providing practical advice, transparent communication, and connecting them to Tencent resources
Co-lead global publishing strategies and workflows with studios
Systematically evaluate publishing readiness, GTM direction, and marketing approaches
Integrate Tencent's global functions into the studio's pipeline
Align long-term publishing plans with clear responsibilities and decision-making processes
Lead GTM planning, including positioning, segmentation, content roadmap, KPIs, and campaign structure
Collaborate with the insights team to incorporate research, competitor analysis, playtesting, and data-driven proposals as the foundation for GTM
Review and validate creative assets and dissemination strategies
Identify business opportunities and partnerships to expand the studio's publishing plans
Track campaign KPIs and provide optimization suggestions throughout the lifecycle
Drive integration between marketing, content, community, PR, commercial, platform, and other teams within the studio and Tencent resources
Establish efficient publishing workflows and reporting systems with the studio
Evaluate the efficiency of budget allocation based on ROI and milestones
Promote clear communication related to publishing between the Tencent team and studio leadership
Monitor market trends, platform changes, and competitor movements related to global publishing, and provide insights to support the studio
Evaluate product quality, gameplay completeness, and user feedback, and provide suggestions for improvement
Build strong collaborative relationships with the studio, external partners, and Tencent teams
Guide publishing team members and contribute to improving the publishing standards of the studio and Tencent

Benefits

Opportunity to work with a leading company in the gaming industry
Collaborative and dynamic work environment
Professional development and growth opportunities

Requirements & Qualifications

More than 12 years of experience in game publishing, GTM, or studio support
Deep understanding of global publishing frameworks, including publishing strategy, insights, creative/content, commercial, and platform
Strong analytical skills
Excellent cross-functional alignment abilities
Clear communication skills
Ability to influence without authority
Ability to interpret KPIs and research
Collaborative, flexible, proactive, and balanced between strategy and execution

How to Apply

Review the job description and requirements to ensure you are a good fit for the role.
Prepare your resume and cover letter, highlighting your relevant experience and skills.
Click the Apply button below to submit your application.

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パブリッシングプロデューサー（スタジオ パブリッシング）｜Publishing Producer（Studio Publishing）

About this opportunity

Opportunity Overview

Responsibilities

Benefits

Requirements & Qualifications

How to Apply

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パブリッシングプロデューサー（スタジオパブリッシング）｜Publishing Producer（Studio Publishing）